Images As Text In Border Vision

There are many things that create border to relate the things to justify something in a new way and the search of meanings remains under question mark until different perspectives are analysed in order to have the output synthesis of same generalization.There are many things in the world which has visual effects on our mind and it relates us to different mode of understanding .So ,going beyond the monolithic definition of something one cross the barriers of border to have the border vision about the issues around .We are very visual creatures. Our love of images lies with our cognition and ability to pay attention. Images are able to grab our attention easily, we are immediately drawn to them. Think about this blog, for example: did you look at the words first, or the image?We process images at an alarming speed. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately. 

Our vision senses are by far our most active of the senses. This may be thanks to our evolution.

Due to the availability of similar products from different companies in the market, the consumers get a wide variety to choose from. In this scenario every company wants to publicize its product in such a way that it can attract more and more customers to get hold of the same. Thus, they make use of advertisements to popularize their product.

Advertisements can be of various forms and sizes, depending upon the budget provided by a company/client to an ad agency. These agencies make the ads for their client keeping in mind the target audience for the product. They decide as to what kind of ad would be suitable for the product and where. For example: whether the ad should be a commercial one or a print ad and so on.

On one hand where these ads/advertisements help in the sale of products on the other hand the same ads are hampering the image of a woman. Most of the advertisements shown on television today make use of women in order to enhance/increase the sale of the products.

Women are being portrayed as mere sex objects in most of the ads. They have been shown as a weaker section of the society who can be easily get carried away by men. In ads like that of perfumes and bikes the products are compared with that of a woman’s body. For example the AXE effect (perfumes/deodorant’s) advertisement, wherein after the usage of the perfume all young girls try to jump on the man, who has applied it. Moreover, the girls/women used for the different kinds of ads are shown to be fair and exceptionally thin. This has created a negative image of women in society, and high expectations amongst families and peers.

These advertisements leave an impression on a common man’s mind that a woman is just an object, which can exploited easily as she is weak by nature and always needs a man for her protection. This type of projection of women is termed as stereotyping.Well, not only men but even women who come in contact with such ads start feeling inferior of themselves as they are not as pretty or thin as compared to the actors or models shown in advertisements. 

There are various debates about advertisement and the picturization of women in media but the issues are based on different arguments of the viewers and context and the comprehension of those debates are matter of workshop where thesis and reseaches are brought to discuss about the dimension of those border visions and investigation lead to new meanings of those images in media .